Finfluencers 2018

Amelia Young, Founder of Upside Consulting

Amelia Young is one of our 30 Inspirational Women in Canadian FinTech and Finance!

Amelia (@AYoungUpside) is the founder of Upside Consulting, which helps wealth management firms improve customer experience. Before founding the consulting group, Amelia worked on Bay Street for a decade as an equity analyst and trader. Here, she shares her best financial advice, speaks about her impressive career, and honours the women who inspired her along the way.

What are you most proud of accomplishing in your career?

AY: I’d say that the accomplishment I’m most proud of is my work over the past few years linking behavioural economics to fintech. I’ve written and spoken extensively on this this topic because I believe it provides an important new way to help Canadians get control of their finances and improve their financial well-being. It also provides lots of opportunity for innovative business models, of which Moka is an exciting example.

Who were the women that served as role models in your life?

AY: My greatest role model was my grandmother. She was incredibly creative about finding ways to combine frugality and living well. If she had lived in our time she would have made an awesome personal finance blogger. She also coached me from an early age to get a good education and earn my own money.

What was the best financial advice that you’ve ever received?

AY: The best financial advice I’ve ever received was actually life advice. It was to get really clear about what’s most important to you. Life, like money, is about trade-offs. If you put your time and your money into the things that truly matter to you, you’ll be much more likely to achieve your goals than if you spread yourself too thin or focus on what other people think is important.

Thanks for sharing your story, Amelia! To learn about more finfluencers, check out our 30 Inspirational Women in Canadian FinTech and Finance.